AUD Library Catalog

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		The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy. by Blair, Mark Armstrong, Richard Murphy, Mike Publication details: Singapore : John Wiley & Sons (Asia), 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .B555 2003. Place hold
		How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. by Aitchison, Jim Publication details: Singapore : J. Wiley & Sons (Asia), 2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5813 .A74 A39 2002. Place hold
		Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by Temporal, Paul Edition: Rev. ed. Publication details: Singapore ; New York, Ny : Wiley, c2001 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 .T45 2001. Place hold
		Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. by Lovelock, Christopher H Wirtz, Jochen Chew, Patricia Publication details: Singapore : Prentice Hall, 2009 Other title: Services marketing. Availability: Items available for loan: American University in Dubai (1)Call number: HD 9980.5 .L69 2009. Place hold
		The brutal truth about Asian branding and how to break the vicious cycle / by Joseph Baladi. by Baladi, Joseph Publication details: Singapore : Chichester : Wiley ; John Wiley [distributor], 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 B177 2011. Place hold
		DigiMarketing : the essential guide to new media & digital marketing / Kent Wertime and Ian Fenwick. by Wertime, Kent Fenwick, Ian, 1949- Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 W47 2008. Place hold
		Islamic branding and marketing : creating a global Islamic business / by Paul Temporal. by Temporal, Paul Publication details: Singapore : John Wiley & Sons (Asia), 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.12 .I74. Place hold
		Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- Publication details: Singapore : John Wiley & Sons (Asia), 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 C473 2008. Place hold
		Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore). by Kotler, Philip [author.] Kartajaya, Hermawan, 1947- [author.] Hooi, Den Huan [author.] Publisher: Singapore : World Scientific, [2017]Copyright date: ©2017 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.12 .A78 K68 2017. Place hold

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