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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore).
Publisher: Singapore : World Scientific, [2017]Copyright date: ©2017Description: xiv, 288 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9789813201965
- 9813201967
- HF 5415.12 .A78 K68 2017
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.12 .A78 K68 2017 (Browse shelf(Opens below)) | Available | c20002143 |
Includes bibliographical references.
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