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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.
Publication details: Singapore : Prentice Hall, 2009.Description: xxxii, 567 p. : ill. ; 27 cmISBN:- 9789810679958 (pbk.)
- 9810679955
- Services marketing
- HD9980.5 .L69 2009
Contents:
Understanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 9980.5 .L69 2009 (Browse shelf(Opens below)) | Available | 5008243 |
Includes bibliographical references and indexes.
Understanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service.
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