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Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew.

By: Contributor(s): Publication details: Singapore : Prentice Hall, 2009.Description: xxxii, 567 p. : ill. ; 27 cmISBN:
  • 9789810679958 (pbk.)
  • 9810679955
Other title:
  • Services marketing
Subject(s): LOC classification:
  • HD9980.5 .L69 2009
Contents:
Understanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service.
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD 9980.5 .L69 2009 (Browse shelf(Opens below)) Available 5008243

Includes bibliographical references and indexes.

Understanding service products, consumers and markets -- Applying the 4Ps to services -- Managing the customer interface -- Implementing profitable service.

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