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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal.

By: Publication details: Singapore ; New York, Ny : Wiley, c2001.Edition: Rev. edDescription: ix, 291 p. : ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780471479109 (pbk.) :
  • 0471479101 (pbk.) :
Subject(s): LOC classification:
  • HD69.B7 .T45 2001
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD 69 .B7 .T45 2001 (Browse shelf(Opens below)) Available 694455

Includes index.

First ed. published in 2000.

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