AUD Library Catalog

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		Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. by Kerin, Roger A [author.] Peterson, Robert A. (Robert Allen), 1944- [author.] Series: Always learning Edition: Thirteenth edition, International edition. Publisher: Boston [Massachusetts] : Pearson, [2013] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.135 .K47 2013. Place hold
		Cases on consumer-centric marketing management / [edited by] Vimi Jham, Sandeep Puri. by Jham, Vimi, 1968- Puri, Sandeep, 1972- Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Publication details: Hershey, PA : Business Science Reference, [2014] Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .C335 2014. Place hold
		Strategic marketing / David W. Cravens, Nigel F. Piercy. by Cravens, David W Piercy, Nigel Edition: 10th ed. Publication details: New York : McGraw-Hill, 2012 Availability: Items available for loan: American University in Dubai (2)Call number: HF5415.135.C72 2013 C1, ... Lists: Faculty TextBook. Place hold
		Global marketing management / Warren J. Keegan and Naval K. Bhargava. by Keegan, Warren J [author.] Bhargava, Nalal K [author.] Series: Edition: 7th edition. Publisher: Delhi, India : Dorling Kindersley (India) Pvt. ; Pearson Education, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1009.5 .K40 2011. Place hold

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