Includes bibliographical references and index.

Introduction to global marketing -- The global economic environment--Social and cultural environment -- The political, legal, and regulatory environments of global marketing -- Global customers -- Global marketing information systems and research -- Segmentation, targeting and positioning -- Entry and expansion strategies: marketing and sourcing -- Cooperative strategies and global strategic partnerships -- Competitive analysis and strategy -- Product decisions -- Pricing decisions -- Global marketing channels and physical distribution -- Global advertising -- Global promotion: public relations, personal selling, sales promotion, direct marketing, trade shows and sponsorship -- Lending, organizing and monitoring the global marketing effort -- The future of global marketing.