Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.

By:

Kerin, Roger A [author.]

Contributor(s):

Peterson, Robert A. (Robert Allen), 1944- [author.]

Series: Always learningPublisher: Boston [Massachusetts] : Pearson, [2013]Edition: Thirteenth edition, International editionDescription: 743 pages : illustrations (black and white) ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273768944
0273768948
(paperback)
(paperback)

Subject(s):

Genre/Form:

Case studies.

LOC classification:

HF5415.135 .K47 2013

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.135 .K47 2013 (Browse shelf(Opens below))	Available		5077908

Includes bibliographical references and index.

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Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.

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