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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Cravens, David W.
Contributor(s): Piercy, Nigel.
Publisher: New York : McGraw-Hill, 2012Edition: 10th ed.Description: xviii, 653 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780071326230 (pbk.); 0071326235 (pbk.).Subject(s): Marketing -- Management | Strategic planning | Marketing -- Management -- Case studies | Marketing -- Management | Strategic planningGenre/Form: Case studies.
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF5415.135.C72 2013 C2 (Browse shelf(Opens below)) Available 5123742
Books Books American University in Dubai American University in Dubai Main Collection HF5415.135.C72 2013 C1 (Browse shelf(Opens below)) Available 5152265

Previous ed.: 2009.

Includes bibliographical references and index.

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