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Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Publication details: New York : McGraw-Hill, 2012.Edition: 10th edDescription: xviii, 653 p. : ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071326230 (pbk.)
  • 0071326235 (pbk.)
Subject(s): Genre/Form: LOC classification:
  • HF5415.135.C72 2013
List(s) this item appears in: Faculty TextBook
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF5415.135.C72 2013 C2 (Browse shelf(Opens below)) Available 5123742
Books Books American University in Dubai American University in Dubai Main Collection HF5415.135.C72 2013 C1 (Browse shelf(Opens below)) Available 5152265

Previous ed.: 2009.

Includes bibliographical references and index.

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