AUD Library Catalog

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Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / by Lisa Fortini-Campbell. by
Edition: 2001 New ed.
Publication details: Chicago, IL : The Copy Workshop, 2001
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.3 .F67 2001.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .S35 2004.
Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside. by
Publication details: Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, c2005
Other title:
  • Brand choice : revealing customers' unconscious-automatic and strategic thinking processes.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.3 .T7 2005.
Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel. by
Publication details: Philadelphia : University of Pennsylvania Press, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.34 .S26 2010.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.32 .S35 2010.
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