Brand choice : revealing customers' unconscious-automatic and strategic thinking processes / Randolph J. Trappey III and Arch G. Woodside.

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Publication details: Houndmills, [England] ; New York, N.Y. : Palgrave Macmillan, c2005.Description: ix, 258 p. : ill. ; 23 cmISBN:

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Brand choice : revealing customers' unconscious-automatic and strategic thinking processes

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.3 .T7 2005 (Browse shelf(Opens below))	Available		690925

Includes bibliographical references and index.

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