Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.

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Publication details: Philadelphia : University of Pennsylvania Press, c2010.Description: 218 p. ; 24 cmISBN:

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Contents:

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.34 .S26 2010 (Browse shelf(Opens below))	Available		5015654

Includes bibliographical references and index.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

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