AUD Library Catalog

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		The smartest guys in the room : the amazing rise and scandalous fall of Enron / Bethany McLean and Peter Elkind. by McLean, Bethany Elkind, Peter Publication details: New York : Portfolio, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9502 .U54 E5763 2003. Place hold
		Topgrading : how leading companies win by hiring, coaching, and keeping the best players / Bradford D. Smart. by Smart, Bradford D, 1944- Edition: Rev. ed. Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 31 .S5776 2005. Place hold
		All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin. by Godin, Seth Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .G5767 2005. Place hold
		Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by Denove, Chris Power, James D Publication details: New York : Portfolio, 2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.335 .D46 2006. Place hold
		Brand hijack : marketing without marketing / Alex Wipperfürth. by Wipperfürth, Alex Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 W553 2005. Place hold
		Fast company's greatest hits : ten years of the most innovative ideas in business / edited by Mark N. Vamos and David Lidsky ; with a foreword by Jim Collins. by Vamos, Mark N Lidsky, David Publication details: New York : Portfolio, 2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1008 .F37 2006. Place hold
		Andy Grove : the life and times of an American / Richard S. Tedlow. by Tedlow, Richard S Publication details: New York, N.Y. : Portfolio, c2006 Other title: Andy Grove : the life and times of an American . Availability: Items available for loan: American University in Dubai (1)Call number: HD 9696 .S44 T588 2006. Place hold
		Competition demystified : a radically simplified approach to business strategy / Bruce Greenwald and Judd Kahn. by Greenwald, Bruce C. N, 1946- Kahn, Judd, 1940- Publication details: New York, NY : Portfolio, c2005 Other title: Competition demystified : a radically simplified approach to business strategy. Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.28 .G733 2005. Place hold
		Buzzmarketing : get people to talk about your stuff / Mark Hughes. by Hughes, Mark, 1965- Publication details: New York, NY : Portfolio, c2005 Other title: Buzz marketing Buzzmarketing : get people to talk about your stuff. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5827.95 .H84 2005. Place hold
		The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong. by Zagula, John Tong, Richard, 1961- Publication details: New York : Portfolio, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .Z24 2004. Place hold
		The seven-day weekend : changing the way work works / Ricardo Semler. by Semler, Ricardo, 1959- Edition: 1st American ed. Publication details: New York : Portfolio, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9680 .B74 S67 2004. Place hold
		The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki. by Kawasaki, Guy, 1954- Publication details: New York : Portfolio, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.5 .K38 2004. Place hold
		The search : the inside story of how Google and its rivals changed everything / John Battelle by Battelle, John, 1965- Publication details: New York : Portfolio, 2005 Other title: Google and its rivals changed everything Availability: Items available for loan: American University in Dubai (1)Call number: HD 9696.8 .U64 G663 2005. Place hold
		One phone call away : secrets of a master networker / Jeff W. Meshel ; with Doug Garr. by Meshel, Jeff Garr, Doug Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HM 741 .M47 2005. Place hold
		Dealing with Darwin : how great companies innovate at every phase of their evolution / Geoffrey A. Moore. by Moore, Geoffrey A, 1946- Publication details: New York : Portfolio, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 58.8 .M633 2005. Place hold
		Small giants : companies that choose to be great instead of big / Bo Burlingham. by Burlingham, Bo Publication details: New York : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.7 .B835 2005. Place hold
		Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR. by Schley, Bill Nichols, Carl, 1955- Publication details: New York, N.Y. : Portfolio, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S3417 2005. Place hold
		Tough choices : a memoir / Carly Fiorina. by Fiorina, Carly Publication details: New York, NY : Portfolio, c2006 Other title: Tough choices : a memoir. Availability: Items available for loan: American University in Dubai (1)Call number: HD 6054.4 .U6 F56 2006. Place hold
		Free prize inside : the next big marketing idea / Seth Godin. by Godin, Seth Publication details: New York, NY : Portfolio, c2004 Other title: Free prize inside : the next big marketing idea. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415 .G577 2004. Place hold
		What the customer wants you to know : how everybody needs to think differently about sales / Ram Charan. by Charan, Ram Publication details: New York, NY : Portfolio, c2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.4 .C43 2007. Place hold

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