The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich Tong.

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Publication details: New York : Portfolio, 2004.Description: xxii, 311 p. : ill. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415 .Z24 2004 (Browse shelf(Opens below))	Available		665141

Includes index.

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