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Why Johnny can't brand : rediscovering the lost art of the big idea / Bill Schley and Carl Nichols, JR.

By: Contributor(s): Publication details: New York, N.Y. : Portfolio, 2005.Description: xvii, 222 p. ; 22 cmISBN:
  • 1591841127 :
Subject(s): LOC classification:
  • HD69.B7 S3417 2005
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HD 69 .B7 S3417 2005 (Browse shelf(Opens below)) Available 689000

Includes index.

First published in 2005 by Portfolio, a member of Pinguin Group (USA) Inc.

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