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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore).

By: Contributor(s): Publisher: Singapore : World Scientific, [2017]Copyright date: ©2017Description: xiv, 288 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789813201965
  • 9813201967
Subject(s): LOC classification:
  • HF 5415.12 .A78 K68 2017

Includes bibliographical references.

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