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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore).
Publisher: Singapore : World Scientific, [2017]Copyright date: ©2017Description: xiv, 288 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9789813201965
- 9813201967
- HF 5415.12 .A78 K68 2017
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 5415.12 .A78 K68 2017 (Browse shelf(Opens below)) | Available | c20002143 |
Browsing American University in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
| HF 5415.1 .N86 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF 5415.12 .A35 A37 2011 African marketing data and statistics 2010-2011 / | HF 5415.12 .A65 M34 2012 The Arab world unbound : tapping into the power of 350 million consumers / | HF 5415.12 .A78 K68 2017 Marketing for competitiveness : Asia to the world! in the age of digital consumers / | HF 5415.12 .C5 G87 2009 Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage / | HF 5415.12 .E82 Q45 1991 The marketing challenge of Europe 1992 / | HF 5415.12 .G7 B87 2006 Marketing excellence : winning companies reveal the secrets of their success / |
Includes bibliographical references.
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