| 000 -LEADER | |
|---|---|
| fixed length control field | 01432aam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 001 - CONTROL NUMBER | |
| control field | ocn976193361 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127180227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161207t20172017si a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813201965 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9813201967 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)976193361 |
| Canceled/invalid control number | (OCoLC)978559778 |
| -- | (OCoLC)978593384 |
| -- | (OCoLC)978718772 |
| -- | (OCoLC)978929742 |
| -- | (OCoLC)978991150 |
| -- | (OCoLC)978992578 |
| -- | (OCoLC)979269750 |
| -- | (OCoLC)979378088 |
| -- | (OCoLC)979465850 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | YDX |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a------ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12 .A78 |
| Item number | K68 2017 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.12 .A78 K68 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 9 (RLIN) | 20772 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for competitiveness : |
| Remainder of title | Asia to the world! in the age of digital consumers / |
| Statement of responsibility, etc | Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore). |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Singapore : |
| Name of producer, publisher, distributor, manufacturer | World Scientific, |
| Date of production, publication, distribution, manufacture | [2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Date of production, publication, distribution, manufacture | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 288 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Asia. |
| 9 (RLIN) | 20930 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| Geographic subdivision | Asia. |
| 9 (RLIN) | 15041 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| 9 (RLIN) | 20931 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hooi, Den Huan, |
| Relator term | author. |
| 9 (RLIN) | 20932 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2018-02-19 | Oasis Proquest | 102.80 | 1 | HF 5415.12 .A78 K68 2017 | c20002143 | 2023-11-08 | 2023-03-07 | 2018-02-19 | Books |