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Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley.
Publication details: Armonk, New York : M.E. Sharpe, [2014]Edition: Second editionDescription: viii, 367 pages : illustrations ; 24 cmISBN:- 9780765636065 (pbk.) :
- 0765636069 (pbk.) :
- HF5814 .J77 2014
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5814 .J77 2014 (Browse shelf(Opens below)) | Available | 5127702 |
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| HF 5813 .U6 T87 1996 Adcult USA : the triumph of advertising in American culture / | HF 5813 .U6 V47 2007 Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / | HF 5813.14 .M6 1989 Advertising management : concepts and cases. | HF 5814 .J77 2014 Advertising and public relations research / | HF 5814 .L83 1963 Measuring advertising effectiveness / | HF 5814 .R67 2008 A century of advertising education / | HF 5816 .C55 2002 Clio awards. the 43rd annual awards competition. |
Includes index.
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