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Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley.

By: Publication details: Armonk, New York : M.E. Sharpe, [2014]Edition: Second editionDescription: viii, 367 pages : illustrations ; 24 cmISBN:
  • 9780765636065 (pbk.) :
  • 0765636069 (pbk.) :
Subject(s): LOC classification:
  • HF5814 .J77 2014
Other editions: Revision of: Advertising and public relations research
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5814 .J77 2014 (Browse shelf(Opens below)) Available 5127702

Includes index.

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