| 000 -LEADER | |
|---|---|
| fixed length control field | 01326cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41639 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130509s2014 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013018764 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780765636065 (pbk.) : |
| Terms of availability | 59.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0765636069 (pbk.) : |
| Terms of availability | 59.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5814 |
| Item number | .J77 2014 |
| 069 ## - | |
| -- | 09347041 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5814 .J77 2014 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5814 .J77 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 9 (RLIN) | 105195 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and public relations research / |
| Statement of responsibility, etc | Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Armonk, New York : |
| Name of publisher, distributor, etc | M.E. Sharpe, |
| Date of publication, distribution, etc | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 367 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Research. |
| 9 (RLIN) | 105199 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Research. |
| 9 (RLIN) | 105203 |
| 775 08 - OTHER EDITION ENTRY | |
| Display text | Revision of: |
| Title | Advertising and public relations research |
| Place, publisher, and date of publication | Armonk, N.Y. : M.E. Sharpe, c2010 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P59.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 06-01-15 |
| c | 05-25-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-25-15 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5127702 |
| j | 0 |
| l | audmc |
| o | - |
| p | 220.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i15698919 |
| z | 05-25-15 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 1915-05-25 | 220.00 | HF 5814 .J77 2014 | 5127702 | 2023-11-07 | 220.00 | 2015-07-25 | Books |