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Sustainability communications [electronic resource] : a toolkit for marketing and advertising courses / United Nations Environment Programme.
Language: English, French Publication details: [Paris] : UNEP, [200?].Description: cm. p; 1 CD-ROM (300 files : 233 MB) : col. ; 4 3/4 inISBN:- 9789280727692
- Les communications sur le développement durable : resources pour l'enseignement en marketing et publicité [Parallel title]
- Resources pour l'enseignement en marketing et publicité
- A toolkit for marketing and advertising courses
- HC79.E5 .S87 2000
- LB2822.8
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Audio Books & CDs
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American University in Dubai | American University in Dubai | AUDIO | AUDIO & DVD Collection | HC 79. E5 .S87 2000 (Browse shelf(Opens below)) | Available | 49705 |
Browsing American University in Dubai shelves, Shelving location: AUDIO & DVD Collection Close shelf browser (Hides shelf browser)
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| GV 791 .B844 2013 The boys in the boat nine Americans and their epic quest for gold at the 1936 Olympics / | GV 1061.23 .M6 M33 2009 CDs Born to run a hidden tribe, superathletes, and the greatest race the world has never seen / | GV 1061.5 .D74 2008 CDs ChiRunning a training program for effortless, injury-free running / | HC 79. E5 .S87 2000 Sustainability communications a toolkit for marketing and advertising courses / | HC 110 .W4 S734 2009 CDs Stop acting rich --and start living like a real millionaire | HD 30.213 .D43 2007 Decision making Interactive multimedia training course. | HD 38.2 .R37 2016 CDs Strengths finder 2.0 / |
In English and French.
Title from disk label.
Interactive tool providing summaries, case studies, practical exercises, bibliographies and over 300 documents and web links.
The toolkit will offer relevant training material on sustainability issues for students in marketing and communications or other relevant fields. The material will be designed such that professors and universities can use some modules or the whole kit, depending on their needs. The objectives are (A) to provide professors and students with the practical tools to understand and develop effective marketing strategies and communication campaigns on sustainable goods and services, and (B) to demonstrate - through recognized theories and case studies - the business case of sustainability marketing and communications and the long term advantages for companies but also public institutions to communicate on sustainability issues in an appropriate manner. The CD ROM will include four main modules: 1 - Sustainable development: ethics and social practices 2 - The economic and social context for sustainability communications 3 - Sustainability Communications in practice 4 - Marketing and communications exercises In addition, the CD ROM will include: - case studies to illustrate the various aspects of sustainability communications while providing the opportunity to motivate students' participation; - additional reference materials, e.g. academic articles, manuals, reports, publications related to sustainability communications; - web links and databases; - bibliographies.
System requirements: WINDOWS: Intel Pentium III or 4 processor, Microsoft Windows 2000, with Service Pack 4, Or Windows XP with Service PAck 2, CD-ROM drive with 16X speed, 128 MB of RAM, PDF reader, a graphics/video card that supports 32-bit colour at 800X600 monitor resolution, Internet Explorer 7 or Firefox browser, Internet connection to access weblinks. MACINTOSH: PowerPC G4 or G5 processor, Mac OS X v.10.4.3, Java Runtime Environment 1.4.1, 384 MB of RAM, 800X600 monitor resolution with 16-bit video card (24-bit screen display recommended), CD-ROM drive, PDF reader, Safari or Firefox browser, Internet connction to access weblinks.
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