MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03854nmm a2200409zu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
26255 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m e b |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
b e b mul|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789280727692 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| -- |
fre |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HC79.E5 |
| Item number |
.S87 2000 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
LB2822.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HC 79. E5 .S87 2000 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Sustainability communications |
| Medium |
[electronic resource] : |
| Remainder of title |
a toolkit for marketing and advertising courses / |
| Statement of responsibility, etc |
United Nations Environment Programme. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Les communications sur le développement durable : |
| Remainder of title |
resources pour l'enseignement en marketing et publicité. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Resources pour l'enseignement en marketing et publicité |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
A toolkit for marketing and advertising courses |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[Paris] : |
| Name of publisher, distributor, etc |
UNEP, |
| Date of publication, distribution, etc |
[200?]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
cm. |
| Extent |
p. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 CD-ROM (300 files : 233 MB) : |
| Other physical details |
col. ; |
| Dimensions |
4 3/4 in. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
In English and French. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from disk label. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Interactive tool providing summaries, case studies, practical exercises, bibliographies and over 300 documents and web links. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The toolkit will offer relevant training material on sustainability issues for students in marketing and communications or other relevant fields. The material will be designed such that professors and universities can use some modules or the whole kit, depending on their needs. The objectives are (A) to provide professors and students with the practical tools to understand and develop effective marketing strategies and communication campaigns on sustainable goods and services, and (B) to demonstrate - through recognized theories and case studies - the business case of sustainability marketing and communications and the long term advantages for companies but also public institutions to communicate on sustainability issues in an appropriate manner. The CD ROM will include four main modules: 1 - Sustainable development: ethics and social practices 2 - The economic and social context for sustainability communications 3 - Sustainability Communications in practice 4 - Marketing and communications exercises In addition, the CD ROM will include: - case studies to illustrate the various aspects of sustainability communications while providing the opportunity to motivate students' participation; - additional reference materials, e.g. academic articles, manuals, reports, publications related to sustainability communications; - web links and databases; - bibliographies. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
System requirements: WINDOWS: Intel Pentium III or 4 processor, Microsoft Windows 2000, with Service Pack 4, Or Windows XP with Service PAck 2, CD-ROM drive with 16X speed, 128 MB of RAM, PDF reader, a graphics/video card that supports 32-bit colour at 800X600 monitor resolution, Internet Explorer 7 or Firefox browser, Internet connection to access weblinks. MACINTOSH: PowerPC G4 or G5 processor, Mac OS X v.10.4.3, Java Runtime Environment 1.4.1, 384 MB of RAM, 800X600 monitor resolution with 16-bit video card (24-bit screen display recommended), CD-ROM drive, PDF reader, Safari or Firefox browser, Internet connction to access weblinks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development |
| General subdivision |
Study and teaching. |
| 9 (RLIN) |
179508 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Environmental education. |
| 9 (RLIN) |
179509 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Sustainable development. |
| 9 (RLIN) |
179510 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development reporting. |
| 9 (RLIN) |
179511 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development |
| General subdivision |
Marketing. |
| 9 (RLIN) |
179512 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
United Nations Environment Programme (UNEP) |
| 9 (RLIN) |
179513 |
| 852 ## - LOCATION/CALL NUMBER |
|---|
| -- |
11-21-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
|
| b |
10-27-10 |
| c |
08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Audio Books & CDs |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
audmc |
| Operator's initials, OID (RLIN) |
11-21-07 |
| Cataloger's initials, CIN (RLIN) |
m |
| First Date, FD (RLIN) |
j |
| -- |
- |
| -- |
mul |
| -- |
fr |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
0 |
| i |
49705 |
| j |
0 |
| l |
audmc |
| n |
Copy Type:13 - CD-ROM |
| o |
- |
| p |
0.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
13 |
| u |
0 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
i1035296x |
| z |
08-06-10 |