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Sustainability communications [electronic resource] : a toolkit for marketing and advertising courses / United Nations Environment Programme.

Contributor(s): Language: English, French Publication details: [Paris] : UNEP, [200?].Description: cm. p; 1 CD-ROM (300 files : 233 MB) : col. ; 4 3/4 inISBN:
  • 9789280727692
Other title:
  • Les communications sur le développement durable : resources pour l'enseignement en marketing et publicité [Parallel title]
  • Resources pour l'enseignement en marketing et publicité
  • A toolkit for marketing and advertising courses
Subject(s): LOC classification:
  • HC79.E5 .S87 2000
  • LB2822.8
Summary: Interactive tool providing summaries, case studies, practical exercises, bibliographies and over 300 documents and web links.Summary: The toolkit will offer relevant training material on sustainability issues for students in marketing and communications or other relevant fields. The material will be designed such that professors and universities can use some modules or the whole kit, depending on their needs. The objectives are (A) to provide professors and students with the practical tools to understand and develop effective marketing strategies and communication campaigns on sustainable goods and services, and (B) to demonstrate - through recognized theories and case studies - the business case of sustainability marketing and communications and the long term advantages for companies but also public institutions to communicate on sustainability issues in an appropriate manner. The CD ROM will include four main modules: 1 - Sustainable development: ethics and social practices 2 - The economic and social context for sustainability communications 3 - Sustainability Communications in practice 4 - Marketing and communications exercises In addition, the CD ROM will include: - case studies to illustrate the various aspects of sustainability communications while providing the opportunity to motivate students' participation; - additional reference materials, e.g. academic articles, manuals, reports, publications related to sustainability communications; - web links and databases; - bibliographies.
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Audio Books & CDs Audio Books & CDs American University in Dubai American University in Dubai AUDIO AUDIO & DVD Collection HC 79. E5 .S87 2000 (Browse shelf(Opens below)) Available 49705

In English and French.

Title from disk label.

Interactive tool providing summaries, case studies, practical exercises, bibliographies and over 300 documents and web links.

The toolkit will offer relevant training material on sustainability issues for students in marketing and communications or other relevant fields. The material will be designed such that professors and universities can use some modules or the whole kit, depending on their needs. The objectives are (A) to provide professors and students with the practical tools to understand and develop effective marketing strategies and communication campaigns on sustainable goods and services, and (B) to demonstrate - through recognized theories and case studies - the business case of sustainability marketing and communications and the long term advantages for companies but also public institutions to communicate on sustainability issues in an appropriate manner. The CD ROM will include four main modules: 1 - Sustainable development: ethics and social practices 2 - The economic and social context for sustainability communications 3 - Sustainability Communications in practice 4 - Marketing and communications exercises In addition, the CD ROM will include: - case studies to illustrate the various aspects of sustainability communications while providing the opportunity to motivate students' participation; - additional reference materials, e.g. academic articles, manuals, reports, publications related to sustainability communications; - web links and databases; - bibliographies.

System requirements: WINDOWS: Intel Pentium III or 4 processor, Microsoft Windows 2000, with Service Pack 4, Or Windows XP with Service PAck 2, CD-ROM drive with 16X speed, 128 MB of RAM, PDF reader, a graphics/video card that supports 32-bit colour at 800X600 monitor resolution, Internet Explorer 7 or Firefox browser, Internet connection to access weblinks. MACINTOSH: PowerPC G4 or G5 processor, Mac OS X v.10.4.3, Java Runtime Environment 1.4.1, 384 MB of RAM, 800X600 monitor resolution with 16-bit video card (24-bit screen display recommended), CD-ROM drive, PDF reader, Safari or Firefox browser, Internet connction to access weblinks.

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