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The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
By: Birn, Robin
.
Series: Market research in practice series: Publisher: London ; Sterling, VA : Kogan Page, 2004Edition: 4th ed.Description: xiv, 226 p. ; 24 cm.ISBN: 074944200X (pbk.) :.Subject(s): Marketing research | Decision making | Strategic planning | Success in business
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .B49 2004 (Browse shelf(Opens below)) | Available | 659516 |
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| HF 5415.153 .V63 2005 The design of things to come : how ordinary people create extraordinary products / | HF 5415.157 .F817 2007 Managing Quality : integrating the supply chain / | HF 5415.2 .B46 2016 Marketing metrics : the manager's guide to measuring marketing performance / | HF 5415.2 .B49 2004 The effective use of market research : how to drive and focus better business decisions / | HF 5415.2 .B655 2007 Marketing research : tools and techniques / | HF 5415.2 .B779 2010 Marketing research / | HF 5415.2 .B779 2014 Marketing research / |
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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