AUD Library Catalog

Image from Google Jackets
Normal view MARC view

The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

By: Series: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, 2004.Edition: 4th edDescription: xiv, 226 p. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 074944200X (pbk.) :
Subject(s): LOC classification:
  • HF5415.2 .B49 2004
Contents:
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
List(s) this item appears in: KOGAN PAGE
Holdings
Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books American University in Dubai American University in Dubai Main Collection HF 5415.2 .B49 2004 (Browse shelf(Opens below)) Available 659516

Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.

There are no comments on this title.

to post a comment.
  • Monday - Friday
  • 8:00 AM - 5:00 PM
  • Saturday - Sunday
  • Closed
  • Phone: +971 431 83183
  • Email: Library@aud.edu
  • Address: Sheikh Zayed Road -- P.O. Box 28282, Dubai, AE
  • Map & Directions