AUD Library Catalog

Normal view MARC view

The effective use of market research : (Record no. 18240)

MARC details
000 -LEADER
fixed length control field 01935cam a22004454a 4500
001 - CONTROL NUMBER
control field 2004002754
003 - CONTROL NUMBER IDENTIFIER
control field AE-DuAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241127165517.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050916s2004 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004002754
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 074944200X (pbk.) :
Terms of availability 32.50
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .B49 2004
069 ## -
-- 08671808
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.2 .B49 2004
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF 5415.2 .B49 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Birn, Robin.
9 (RLIN) 162079
245 14 - TITLE STATEMENT
Title The effective use of market research :
Remainder of title how to drive and focus better business decisions /
Statement of responsibility, etc Robin J. Birn.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 226 p. ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code nc
490 1# - SERIES STATEMENT
Series statement Market research in practice
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 162080
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Decision making.
9 (RLIN) 162081
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 162082
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
9 (RLIN) 162083
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Market research in practice series.
9 (RLIN) 162084
852 ## - LOCATION/CALL NUMBER
-- p32.50
-- 04-09-2005
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a
b 08-12-10
c 08-06-10
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- audmc
Operator's initials, OID (RLIN) 04-09-05
Cataloger's initials, CIN (RLIN) m
First Date, FD (RLIN) a
-- -
-- eng
-- enk
-- 4
935 ## -
-- PO16959%5FBUS%5F1
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 0
i 659516
j 0
l audmc
n Copy Type:01 - Books
o -
p 119.44
q -
r -
s -
t 1
u 0
v 0
w 0
x 0
y i10246940
z 08-06-10
Holdings
Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Library of Congress Classification Copy Type:01 - Books     American University in Dubai American University in Dubai Main Collection 2010-08-06 119.44   HF 5415.2 .B49 2004 659516 2023-11-08 119.44 2015-07-25 Books
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