000 -LEADER | |
---|---|
fixed length control field | 01935cam a22004454a 4500 |
001 - CONTROL NUMBER | |
control field | 2004002754 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | AE-DuAU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20241127165517.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 050916s2004 enk 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2004002754 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 074944200X (pbk.) : |
Terms of availability | 32.50 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.2 |
Item number | .B49 2004 |
069 ## - | |
-- | 08671808 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.2 .B49 2004 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.2 .B49 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Birn, Robin. |
9 (RLIN) | 162079 |
245 14 - TITLE STATEMENT | |
Title | The effective use of market research : |
Remainder of title | how to drive and focus better business decisions / |
Statement of responsibility, etc | Robin J. Birn. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | Sterling, VA : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 226 p. ; |
Dimensions | 24 cm. |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content Type Term | text |
Content Type Code | txt |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media Type Term | unmediated |
Media Type Code | n |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier Type Term | volume |
Carrier Type Code | nc |
490 1# - SERIES STATEMENT | |
Series statement | Market research in practice |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing research. |
9 (RLIN) | 162080 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Decision making. |
9 (RLIN) | 162081 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategic planning. |
9 (RLIN) | 162082 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Success in business. |
9 (RLIN) | 162083 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Market research in practice series. |
9 (RLIN) | 162084 |
852 ## - LOCATION/CALL NUMBER | |
-- | p32.50 |
-- | 04-09-2005 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | |
b | 08-12-10 |
c | 08-06-10 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
-- | audmc |
Operator's initials, OID (RLIN) | 04-09-05 |
Cataloger's initials, CIN (RLIN) | m |
First Date, FD (RLIN) | a |
-- | - |
-- | eng |
-- | enk |
-- | 4 |
935 ## - | |
-- | PO16959%5FBUS%5F1 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
g | 0 |
i | 659516 |
j | 0 |
l | audmc |
n | Copy Type:01 - Books |
o | - |
p | 119.44 |
q | - |
r | - |
s | - |
t | 1 |
u | 0 |
v | 0 |
w | 0 |
x | 0 |
y | i10246940 |
z | 08-06-10 |
Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 119.44 | HF 5415.2 .B49 2004 | 659516 | 2023-11-08 | 119.44 | 2015-07-25 | Books |