KOGAN PAGE

This list contains 104 titles

	1992 : strategies for the single market / James W. Dudley. by Dudley, James W Chartered Institute of Management Accountants Publication details: London : Kogan Page, 1989 Availability: No items available.
	A handbook of human resource management practice / Michael Armstrong. by Armstrong, Michael, 1928- Edition: 10th ed. Publication details: London, UK ; Philadelphia, PA : Kogan Page, 2006 Other title: Human resource management practice Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: REF HF 5549.17 .A76 2006.
	A handbook of world trade : a strategic guide to trading internationally / consultant editor, Jonathan Reuvid. by Reuvid, Jonathan Edition: 2nd ed. Publication details: London ; Sterling, Va. : New York, N.Y. : Kogan Page ; ICC Pub., c2004 Other title: A handbook of world trade : a strategic guide to trading internationally. Availability: Items available for loan: American University in Dubai (1)Call number: HF 1379 .H366 2004.
	No cover image available A project manager's handbook. by Lashbrooke, Graham Publication details: London : Kogan Page, 1992 Availability: No items available.
	Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- Edition: Second edition. Publication details: London ; Philadelphia, PA : Kogan Page, 2013 Availability: Items available for loan: American University in Dubai (1)Call number: HF5823.T83 2013.
	Adland : a global history of advertising / Mark Tungate. by Tungate, Mark, 1967- Publication details: London ; Philadelphia : Kogan Page, 2007 Other title: Ad land Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .T83 2007.
	Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by Springer, Paul Publication details: London, UK ; Philadelphia, PA : Kogan Page, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .S76 2007.
	Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by Springer, Paul Edition: 2nd ed. Publication details: London ; Philadelphia : Kogan Page, 2009 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823.
	Advertising and the mind of the consumer : what works, what doesn't, and why. by Sutherland, Max Edition: Rev. 3rd international ed. / Max Sutherland. Publication details: Crows Nest, NSW : Hove : Allen & Unwin ; Roundhouse [distributor], 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5822 .S84 2008.
	An introduction to international marketing : a guide to going global / Keith Lewis and Matthew Housden. by Lewis, Keith Housden, Matthew Series: Marketing in action Publication details: London : Kogan Page, 1998 Availability: No items available.
	Be positive : a guide for managers / Phil Clements. by Clements, Philip Edward Publication details: London : Kogan Page, 1995 Availability: No items available.
	Blended learning : how to integrate online & traditional learning / Kaye Thorne. by Thorne, Kaye Publication details: London ; Sterling, VA : Kogan Page, 2003 Other title: how to integrate online and traditional learning. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .T7 T4623 2003.
	Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by Norris, Cresta Publication details: London ; Philadelphia : Kogan Page, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 N667 2011.
	Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by Haig, Matt Publication details: London ; Sterling, VA. : Kogan Page, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H345 2003.
	Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by Lehu, Jean-Marc Language: English Original language: French Publication details: London, Eng. ; Philadelphia, Pa. : Kogan Page, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .L445 2006.
	Brand success : how the world's top 100 brands thrive and survive / Matt Haig. by Haig, Matt Edition: 2nd ed. Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H346 2011.
	Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown. by Lindström, Martin, 1970- Seybold, Patricia B Millward Brown (Firm) Edition: Rev. pbk. ed. Publication details: London ; Sterling, Va. : Kogan Page, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 L55 2004.
	Branded beauty : how marketing changed the way we look / Mark Tungate. by Tungate, Mark, 1967- Edition: 1st ed. Publication details: Philadelphia, PA : Kogan Page, c2011 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9970.5 .C672 T86 2011.
	Bridging the culture gap : a practical guide to business communication / Penny Carté, Chris Fox. by Carté, Penny Fox, Chris J, 1973- Canning (Firm) Publication details: London ; Sterling, VA : Kogan Page, c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5389 .C36 2004.
	Bridging the culture gap : a practical guide to international business communication / Penny Carté and Chris Fox. by Carté, Penny Fox, Chris J, 1973- Edition: 2nd ed. Publication details: London ; Philadelphia : Kogan Page, 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5389 .C36 2008.
	Business plans : 45 ways to make yours more successful / Brian Finch by Finch, Brian Edition: 2nd ed. Publication details: London: Kogan Page, 1998 Availability: No items available.
	Business research : enjoy creating, developing, and writing your business project / Wilson Ng, Elayne Coakes. by Ng, Wilson Coakes, Elayne, 1950- Publication details: London : Kogan Page, 2014 Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.4 .N477 2014.
	Business to business market research : understanding and measuring business markets / Ruth McNeil. by McNeil, Ruth Market Research Society Series: Market research in practice series Publication details: London ; Sterling, VA : Kogan Page, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1263 .M365 2005.
	Clean tech, clean profits : using effective innovation and sustainable business practices to win in the new low-carbon economy / consultant editor, Adam Jolly. by Jolly, Adam Publication details: London ; Philadelphia : Kogan Page, 2010 Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.255 .C54 2010.
	Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. by Cook, Sarah Publication details: London ; Philadelphia : Kogan Page, c2012 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.52 .C66 2012.
	Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Stone, Merlin, 1948- Bond, Alison Foss, Bryan Series: Market research in practice series Publication details: London ; Sterling, Va. Kogan Page, c2004. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .C6625 2004.
	Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin by Yadin, Daniel L Series: Marketing in action series Edition: 3rd ed Publication details: London ; Dover, N.H. : Kogan Page, 2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .Y34 2000.
	Decision making and problem solving strategies / John Adair. by Adair, John Eric, 1934- Edition: 2nd ed. Publication details: London, UK ;: Philadelphia, PA : Kogan Page, c2007 Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.23 .A3 2007.
	Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur. by Arthur, Charles, 1961- Publication details: London ; Philadelphia : Kogan Page, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9696.8 .U62 A78 2012.
	Doing business in Hungary / Creditanstalt ... [et al.]. by Creditanstalt-Bankverein (Austria) CBI Initiative Central & Eastern Europe Edition: 2nd ed. Publication details: London : Kogan Page, 1991 Availability: No items available.
	Doing business with China / forewords by Shi Guangsheng, Pascal Lamy, Robert A. Kapp ; consultant editors Jonathan Reuvid, and Li Yong. by Reuvid, Jonathan Li, Yong Series: Global market briefing Edition: 4th ed. Publication details: London ; Sterling VA : Kogan Page, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HC 427.95 .D65 2003.
	Doing business with Russia / consultant editor Marat Terterov. by Terterov, Marat Series: Global market briefing Edition: 3rd ed. Publication details: London ; Sterling, VA : Kogan Page, 2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 3630.2 .Z6 D65 2003.
	Doing business with the United Arab Emirates / consultant editors, Philip Dew, Anthony Shoult. by Dew, Philip Shoult, Anthony Publication details: London : Kogan Page, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 3766 .Z5 D646 2000.
	Eastern Europe and the USSR : the challenge of freedom / Giles Merritt. by Merritt, Giles Commission of the European Communities Publication details: London : Luxembourg : Kogan Page ; Distributed by the Office for Official Publications of the European Community, 1991 Availability: No items available.
	Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. by Bland, Michael Theaker, Alison Wragg, David W Chartered Institute of Public Relations Series: PR in practice series Edition: 3rd ed. Publication details: London, UK ; Philadelphia, PA : Kogan Page, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HD 59 .B565 2005.
	Employee research : how to increase employee involvement through consultation / Peter Goudge. by Goudge, Peter Market Research Society Series: Market research in practice series Publication details: London, UK ; Philadelphia : Kogan Page, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .A83 G68 2006.
	Evidence-informed learning design : creating training to improve performance / Mirjam Neelen, Paul A. Kirschner. by Neelen, Mirjam [author.] Kirschner, Paul Arthur, 1951- [author.] Publisher: London, United Kingdom : KoganPage, 2020 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .T7 N44 2020.
	Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by Smilansky, Shaz [author.] Edition: Second Edition. Publisher: New York : Kogan Page, 2018Copyright date: 2009 Availability: Not available: American University in Dubai: Checked out (1).
	No cover image available Face-to-face selling : Secrets of the Concept Sale. by Miller, Robert B Publication details: Kogan Page, 1988 Availability: No items available.
	Family wars : classic conflicts in family business and how to deal with them / Grant Gordon & Nigel Nicholson. by Gordon, Grant, 1956- Nicholson, Nigel Publication details: London ; Philadelphia : Kogan Page, 2008 Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.25 .G67 2008.
	From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by Jolly, Adam Publication details: London ; Sterling, Va. : Kogan Page, 2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .J655 2005.
	Fundamentals of risk management : understanding evaluating and implementing effective risk management / Paul Hopkin. by Hopkin, Paul Edition: 2nd ed. Publication details: London ; Philadelphia : Kogan Page, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: HD 61 .H567 2012.
	Getting started in export : a practical guide / Roger Bennett. by Bennett, Roger Publication details: London : Kogan Page, 1995 Availability: No items available.
	Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by Van Gelder, Sicco, 1964- Edition: 1st paperback ed. Publication details: Sterling, Va. : Kogan Page Limited, 2005, c2003 Other title: Global brand strategy : unlocking branding potential across countries, cultures & markets. Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 V357 2005 c.2.
	How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by Bergh, Joeri van den, 1971- Behrer, Mattias Publication details: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.332 .Y66 B47 2011.
	How the global financial markets really work : the definitive guide to understanding international investment and money flows / Alexander Davidson. by Davidson, Alexander, 1957- Publication details: London ; Philadelphia : Kogan Page, 2009 Availability: Items available for loan: American University in Dubai (1)Call number: HG 3881 .D3287 2009.
	How the stock market works : a beginner's guide to investment / Michael Becket. by Becket, Michael (Michael Ivan H.) Edition: 2nd ed. Publication details: London, UK : Kogan Page, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: HG 4577 .B33 2004.
	How to advertise : What works, what doesn't- and why / Kenneth Roman and Jane Maas with Martin Nisenholtz. by Roman, Kenneth Maas, Jane Nisenholtz, Martin Edition: 3rd ed. Publication details: London, UK : Kogan Page; The Chartered Institue of Marketing, 2005, c2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .R665 2005.
	How to master the IELTS : over 400 practice questions for all parts of the International English Language Testing System / Chris Tyreman. by Tyreman, C. J Publication details: London ; Philadelphia : Kogan Page, 2012 Availability: Items available for loan: American University in Dubai (1)Call number: PE 1128.
	How to prepare a business plan / Edward Blackwell by Blackwell, Edward Edition: 3rd ed. Publication details: London : Kogan Page, 1998 Availability: No items available.

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