KOGAN PAGE

This list contains 104 titles

1992 : strategies for the single market / James W. Dudley. by
  • Dudley, James W
  • Chartered Institute of Management Accountants
Publication details: London : Kogan Page, 1989
Availability: No items available.
A handbook of human resource management practice / Michael Armstrong. by
  • Armstrong, Michael, 1928-
Edition: 10th ed.
Publication details: London, UK ; Philadelphia, PA : Kogan Page, 2006
Other title:
  • Human resource management practice
Availability: Items available for reference: American University in Dubai: Not for loan (1)Call number: REF HF 5549.17 .A76 2006.
A handbook of world trade : a strategic guide to trading internationally / consultant editor, Jonathan Reuvid. by
  • Reuvid, Jonathan
Edition: 2nd ed.
Publication details: London ; Sterling, Va. : New York, N.Y. : Kogan Page ; ICC Pub., c2004
Other title:
  • A handbook of world trade : a strategic guide to trading internationally.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 1379 .H366 2004.
A project manager's handbook. by
  • Lashbrooke, Graham
Publication details: London : Kogan Page, 1992
Availability: No items available.
Adland : a global history of advertising / Mark Tungate. by
  • Tungate, Mark, 1967-
Edition: Second edition.
Publication details: London ; Philadelphia, PA : Kogan Page, 2013
Availability: Items available for loan: American University in Dubai (1)Call number: HF5823.T83 2013.
Adland : a global history of advertising / Mark Tungate. by
  • Tungate, Mark, 1967-
Publication details: London ; Philadelphia : Kogan Page, 2007
Other title:
  • Ad land
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .T83 2007.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by
  • Springer, Paul
Publication details: London, UK ; Philadelphia, PA : Kogan Page, c2007
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .S76 2007.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. by
  • Springer, Paul
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823.
Advertising and the mind of the consumer : what works, what doesn't, and why. by
  • Sutherland, Max
Edition: Rev. 3rd international ed. / Max Sutherland.
Publication details: Crows Nest, NSW : Hove : Allen & Unwin ; Roundhouse [distributor], 2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5822 .S84 2008.
An introduction to international marketing : a guide to going global / Keith Lewis and Matthew Housden. by
  • Lewis, Keith
  • Housden, Matthew
Series: Marketing in action
Publication details: London : Kogan Page, 1998
Availability: No items available.
Be positive : a guide for managers / Phil Clements. by
  • Clements, Philip Edward
Publication details: London : Kogan Page, 1995
Availability: No items available.
Blended learning : how to integrate online & traditional learning / Kaye Thorne. by
  • Thorne, Kaye
Publication details: London ; Sterling, VA : Kogan Page, 2003
Other title:
  • how to integrate online and traditional learning.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .T7 T4623 2003.
Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris. by
  • Norris, Cresta
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.126 5 N667 2011.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. by
  • Haig, Matt
Publication details: London ; Sterling, VA. : Kogan Page, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H345 2003.
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by
  • Lehu, Jean-Marc
Language: English Original language: French
Publication details: London, Eng. ; Philadelphia, Pa. : Kogan Page, c2006
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .L445 2006.
Brand success : how the world's top 100 brands thrive and survive / Matt Haig. by
  • Haig, Matt
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 H346 2011.
Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold ; research and strategy support by Millward Brown. by
  • Lindström, Martin, 1970-
  • Seybold, Patricia B
  • Millward Brown (Firm)
Edition: Rev. pbk. ed.
Publication details: London ; Sterling, Va. : Kogan Page, 2004
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 L55 2004.
Branded beauty : how marketing changed the way we look / Mark Tungate. by
  • Tungate, Mark, 1967-
Edition: 1st ed.
Publication details: Philadelphia, PA : Kogan Page, c2011
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9970.5 .C672 T86 2011.
Bridging the culture gap : a practical guide to business communication / Penny Carté, Chris Fox. by
  • Carté, Penny
  • Fox, Chris J, 1973-
  • Canning (Firm)
Publication details: London ; Sterling, VA : Kogan Page, c2004
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5389 .C36 2004.
Bridging the culture gap : a practical guide to international business communication / Penny Carté and Chris Fox. by
  • Carté, Penny
  • Fox, Chris J, 1973-
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5389 .C36 2008.
Business plans : 45 ways to make yours more successful / Brian Finch by
  • Finch, Brian
Edition: 2nd ed.
Publication details: London: Kogan Page, 1998
Availability: No items available.
Business research : enjoy creating, developing, and writing your business project / Wilson Ng, Elayne Coakes. by
  • Ng, Wilson
  • Coakes, Elayne, 1950-
Publication details: London : Kogan Page, 2014
Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.4 .N477 2014.
Business to business market research : understanding and measuring business markets / Ruth McNeil. by
  • McNeil, Ruth
  • Market Research Society
Series: Market research in practice series
Publication details: London ; Sterling, VA : Kogan Page, 2005
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1263 .M365 2005.
Clean tech, clean profits : using effective innovation and sustainable business practices to win in the new low-carbon economy / consultant editor, Adam Jolly. by
  • Jolly, Adam
Publication details: London ; Philadelphia : Kogan Page, 2010
Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.255 .C54 2010.
Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. by
  • Cook, Sarah
Publication details: London ; Philadelphia : Kogan Page, c2012
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.52 .C66 2012.
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by
  • Stone, Merlin, 1948-
  • Bond, Alison
  • Foss, Bryan
Series: Market research in practice series
Publication details: London ; Sterling, Va. Kogan Page, c2004.
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .C6625 2004.
Creative marketing communications : a practical guide to planning, skills and techniques / Daniel Yadin by
  • Yadin, Daniel L
Series: Marketing in action series
Edition: 3rd ed
Publication details: London ; Dover, N.H. : Kogan Page, 2001
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .Y34 2000.
Decision making and problem solving strategies / John Adair. by
  • Adair, John Eric, 1934-
Edition: 2nd ed.
Publication details: London, UK ;: Philadelphia, PA : Kogan Page, c2007
Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.23 .A3 2007.
Digital wars : Apple, Google, Microsoft and the battle for the Internet / Charles Arthur. by
  • Arthur, Charles, 1961-
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 9696.8 .U62 A78 2012.
Doing business in Hungary / Creditanstalt ... [et al.]. by
  • Creditanstalt-Bankverein (Austria)
  • CBI Initiative Central & Eastern Europe
Edition: 2nd ed.
Publication details: London : Kogan Page, 1991
Availability: No items available.
Doing business with China / forewords by Shi Guangsheng, Pascal Lamy, Robert A. Kapp ; consultant editors Jonathan Reuvid, and Li Yong. by
  • Reuvid, Jonathan
  • Li, Yong
Series: Global market briefing
Edition: 4th ed.
Publication details: London ; Sterling VA : Kogan Page, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: HC 427.95 .D65 2003.
Doing business with Russia / consultant editor Marat Terterov. by
  • Terterov, Marat
Series: Global market briefing
Edition: 3rd ed.
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: American University in Dubai (1)Call number: HF 3630.2 .Z6 D65 2003.
Doing business with the United Arab Emirates / consultant editors, Philip Dew, Anthony Shoult. by
  • Dew, Philip
  • Shoult, Anthony
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: American University in Dubai (1)Call number: HF 3766 .Z5 D646 2000.
Eastern Europe and the USSR : the challenge of freedom / Giles Merritt. by
  • Merritt, Giles
  • Commission of the European Communities
Publication details: London : Luxembourg : Kogan Page ; Distributed by the Office for Official Publications of the European Community, 1991
Availability: No items available.
Effective media relations : how to get results / Michael Bland, Alison Theaker & David Wragg. by
  • Bland, Michael
  • Theaker, Alison
  • Wragg, David W
  • Chartered Institute of Public Relations
Series: PR in practice series
Edition: 3rd ed.
Publication details: London, UK ; Philadelphia, PA : Kogan Page, 2005
Availability: Items available for loan: American University in Dubai (1)Call number: HD 59 .B565 2005.
Employee research : how to increase employee involvement through consultation / Peter Goudge. by
  • Goudge, Peter
  • Market Research Society
Series: Market research in practice series
Publication details: London, UK ; Philadelphia : Kogan Page, c2006
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .A83 G68 2006.
Evidence-informed learning design : creating training to improve performance / Mirjam Neelen, Paul A. Kirschner. by
  • Neelen, Mirjam [author.]
  • Kirschner, Paul Arthur, 1951- [author.]
Publisher: London, United Kingdom : KoganPage, 2020
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5549.5 .T7 N44 2020.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
  • Smilansky, Shaz [author.]
Edition: Second Edition.
Publisher: New York : Kogan Page, 2018Copyright date: 2009
Availability: Not available: American University in Dubai: Checked out (1).
Face-to-face selling : Secrets of the Concept Sale. by
  • Miller, Robert B
Publication details: Kogan Page, 1988
Availability: No items available.
Family wars : classic conflicts in family business and how to deal with them / Grant Gordon & Nigel Nicholson. by
  • Gordon, Grant, 1956-
  • Nicholson, Nigel
Publication details: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: American University in Dubai (1)Call number: HD 62.25 .G67 2008.
From idea to profit : how to market innovative products and services / consultant editor, Adam Jolly. by
  • Jolly, Adam
Publication details: London ; Sterling, Va. : Kogan Page, 2005
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .J655 2005.
Fundamentals of risk management : understanding evaluating and implementing effective risk management / Paul Hopkin. by
  • Hopkin, Paul
Edition: 2nd ed.
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: HD 61 .H567 2012.
Getting started in export : a practical guide / Roger Bennett. by
  • Bennett, Roger
Publication details: London : Kogan Page, 1995
Availability: No items available.
Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by
  • Van Gelder, Sicco, 1964-
Edition: 1st paperback ed.
Publication details: Sterling, Va. : Kogan Page Limited, 2005, c2003
Other title:
  • Global brand strategy : unlocking branding potential across countries, cultures & markets.
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 V357 2005 c.2.
How cool brands stay hot : branding to generation Y / Joeri Van den Bergh and Mattias Behrer ; foreword by Gert Kerkstoel. by
  • Bergh, Joeri van den, 1971-
  • Behrer, Mattias
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.332 .Y66 B47 2011.
How the global financial markets really work : the definitive guide to understanding international investment and money flows / Alexander Davidson. by
  • Davidson, Alexander, 1957-
Publication details: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: American University in Dubai (1)Call number: HG 3881 .D3287 2009.
How the stock market works : a beginner's guide to investment / Michael Becket. by
  • Becket, Michael (Michael Ivan H.)
Edition: 2nd ed.
Publication details: London, UK : Kogan Page, 2004
Availability: Items available for loan: American University in Dubai (1)Call number: HG 4577 .B33 2004.
How to advertise : What works, what doesn't- and why / Kenneth Roman and Jane Maas with Martin Nisenholtz. by
  • Roman, Kenneth
  • Maas, Jane
  • Nisenholtz, Martin
Edition: 3rd ed.
Publication details: London, UK : Kogan Page; The Chartered Institue of Marketing, 2005, c2003
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .R665 2005.
How to master the IELTS : over 400 practice questions for all parts of the International English Language Testing System / Chris Tyreman. by
  • Tyreman, C. J
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: American University in Dubai (1)Call number: PE 1128.
How to prepare a business plan / Edward Blackwell by
  • Blackwell, Edward
Edition: 3rd ed.
Publication details: London : Kogan Page, 1998
Availability: No items available.
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