Adland : a global history of advertising / Mark Tungate.
By: Tungate, Mark.Publisher: London ; Philadelphia, PA : Kogan Page, 2013Edition: Second edition.Description: x, 259 pages, 16 unnumbered pages of plates ; 24 cm.ISBN: 9780749464318 (paperback); 0749464313 (paperback).Subject(s): Advertising -- History | Werbung | AdvertisingGenre/Form: History.
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|Books||American University in Dubai||American University in Dubai||Main Collection||HF5823.T83 2013 (Browse shelf(Opens below))||Available||5139245|
Revised edition of the author's Adland published in 2007.
Includes bibliographical references (pages 253-254) and index.
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.
Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.