AUD Library Catalog

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		Retail product management : buying and merchandising / Rosemary Varley. by Varley, Rosemary, 1959- Publication details: New York : Routledge, 2000 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5429 .V35 2000. Place hold
		The customer revolution : how to thrive when customers are in control / Patricia B. Seybold with Ronni T. Marshak and Jeffrey M. Lewis. by Seybold, Patricia B Lewis, Jeffrey M Marshak, Ronni T Edition: 1st ed. Publication details: New York : Crown Business, c2001 Availability: Items available for loan: American University in Dubai (1)Call number: HD 70 .U5 S436 2001. Place hold
		Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by Nunes, Paul, 1963- Johnson, Brian, 1960- Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.1 .N86 2004. Place hold
		Sense : the art and science of creating lasting brands / Lippincott Mercer. by Lippincott Mercer (Firm) Publication details: Gloucester, Mass. : Rockport, 2004 Availability: Items available for loan: American University in Dubai (1)Call number: NC 997 .S45 2004. Place hold
		Vault career guide to marketing & brand management / Jennifer Goodman, et;al. by Goodman, Jennifer Vault (Firm) Series: Vault career library Publication details: New York : Vault, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.35 .G66 2006. Place hold
		What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. by Ulwick, Anthony W, 1957- Publication details: New York : McGraw-Hill, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .U49 2005. Place hold
		Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing / Jean-Marc Lehu ; [translated by Anglia Translations]. by Lehu, Jean-Marc Language: English Original language: French Publication details: London, Eng. ; Philadelphia, Pa. : Kogan Page, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.15 .L445 2006. Lists: KOGAN PAGE . Place hold
		Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick American Management Association Publication details: New York, N.Y.: AMACOM, c2005 Other title: Branding unbound : the future of advertising, sales, and the brand experience in the wireless age. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5548.34 .M38 2005. Place hold
		The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright. by Vogel, Craig M Cagan, Jonathan, 1961- Boatwright, Peter Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2005 Other title: The design of things to come : how ordinary people create extraordinary products. Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .V63 2005. Place hold
		Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. by Dyer, Davis Dalzell, Frederick Olegario, Rowena Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HD 9999 .S74 P738 2004. Place hold
		Product leadership : pathways to profitable innovation / Robert G. Cooper. by Cooper, Robert G. (Robert Gravlin), 1943- Edition: 2nd ed. Publication details: New York : Basic Books, c2005 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.153 .C643 2005. Place hold

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