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What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
Publication details: New York : McGraw-Hill, c2005.Description: xxxv, 202 p. : ill. ; 24 cmISBN:- 0071408673 :
- HF5415.153 .U49 2005
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.153 .U49 2005 (Browse shelf(Opens below)) | Available | 686451 |
Includes bibliographical references (p. 189) and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
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