Normal view
MARC view
Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller.
Publication details: New York : Peter Lang, c2008.Description: xxi, 328 p. : ill. ; 26 cmISBN:- 9780820481197 (pbk.) :
- 082048119X (pbk.) :
- HF5415.127 .M84 2008
Contents:
The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.127 .M84 2008 (Browse shelf(Opens below)) | Available | 5067884 |
Includes bibliographical references and index.
The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.
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