| 000 -LEADER | |
|---|---|
| fixed length control field | 01702cam a2200349 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35758 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070402s2008 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007013527 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780820481197 (pbk.) : |
| Terms of availability | 49.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 082048119X (pbk.) : |
| Terms of availability | 49.95 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .M84 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415.127 .M84 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mueller, Barbara, |
| Dates associated with a name | 1958- |
| 9 (RLIN) | 40052 |
| 245 10 - TITLE STATEMENT | |
| Title | Communicating with the multicultural consumer : |
| Remainder of title | theoretical and practical perspectives / |
| Statement of responsibility, etc | Barbara Mueller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Peter Lang, |
| Date of publication, distribution, etc | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 328 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| Geographic subdivision | United States. |
| 9 (RLIN) | 123787 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Minority consumers |
| Geographic subdivision | United States. |
| 9 (RLIN) | 123789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Multiculturalism |
| Geographic subdivision | United States. |
| 9 (RLIN) | 123791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Geographic subdivision | United States. |
| 9 (RLIN) | 123792 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business ethics |
| Geographic subdivision | United States. |
| 9 (RLIN) | 123793 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P49.95usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 05-28-12 |
| c | 05-23-12 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 05-23-12 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5067884 |
| j | 0 |
| l | audmc |
| o | - |
| p | 183.57 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i13107525 |
| z | 05-23-12 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2012-05-23 | 183.57 | HF 5415.127 .M84 2008 | 5067884 | 2023-11-08 | 183.57 | 2015-07-25 | Books |