AUD Library Catalog

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		The cluetrain manifesto : the end of business as usual / Rick Levine ... [et al.]. by Levine, Rick Publication details: Cambridge, Mass. : Perseus Pub., c2001 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5548.32 .C56 2001. Place hold
		Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. by Bergeron, Bryan P Series: Essentials series Publication details: New York : Wiley, c2002 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .B454 2002. Place hold
		Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon. by Solomon, Michael R Publication details: New York : AMACOM c2003 Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 S65 2003. Place hold
		There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos. by Schmitt, Bernd Rogers, David L, 1970- Vrotsos, Karen, 1960- Series: Financial Times Prentice Hall books Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .S344 2004. Place hold
		Jeffrey Gitomer's little red book of selling : the 12.5 principles of sales greatness : how to make sales forever / Jeffrey Gitomer. by Gitomer, Jeffrey H Publication details: Austin, TX : Bard Press, 2004 Other title: Little red book of selling Availability: Items available for loan: American University in Dubai (1)Call number: HF 5438.25 .G58 2004. Place hold
		The firm of the future : a guide for accountants, lawyers, and other professional services / Paul Dunn, Ronald J. Baker. by Dunn, Paul Baker, Ronald J Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., c2003 Availability: Items available for loan: American University in Dubai (1)Call number: HF 1010 .D86 2003. Place hold
		Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by Kumar, V Reinartz, Werner J Publication details: Hoboken, N.J. : Wiley, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .K86 2006. Place hold
		MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. by McGrath, Rita Gunther MacMillan, Ian C, 1940- Publication details: Boston : Harvard Business School Press, c2005 Other title: Market busters 40 strategic moves that drive exceptional business growth Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.28 .M3838 2005. Place hold
		ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by Wreden, Nick Publication details: London ; Sterling, VA : Kogan Page, c2005 Other title: Profit brand Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 W73 2005. Lists: KOGAN PAGE . Place hold
		Satisfaction : how every great company listens to the voice of the customer / Chris Denove and James D. Power IV. by Denove, Chris Power, James D Publication details: New York : Portfolio, 2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.335 .D46 2006. Place hold
		Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn. by Flynn, Nancy, 1956- Publication details: New York : AMACOM, American Management Association, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HD 30.37 .F59 2006. Place hold
		Electronic customer relationship management / Jerry Fjermestad, Nicholas C. Romano, Jr., editors. by Fjermestad, Jerry Romano, Nicholas C Series: Advances in management information systems ; v. 3 Publication details: Armonk, N.Y. ; London : M.E. Sharpe, c2006 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.5 .E44 2006. Place hold

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