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MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan.
Publication details: Boston : Harvard Business School Press, c2005.Description: viii, 264 p. ; 25 cmISBN:- 1591391237 :
- Market busters
- 40 strategic moves that drive exceptional business growth
- HD30.28 .M3838 2005
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HD 30.28 .M3838 2005 (Browse shelf(Opens below)) | Available | 678086 |
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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