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MARC view
Advertising today / Warren Berger.
Publication details: London, UK : Phaidon, c2001, 2004.Description: 512 p. : ill. (some col.) ; 30 cmISBN:- 0714843873 (pbk.) :
- HF5823 .B439 2004
Contents:
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .B439 2004 (Browse shelf(Opens below)) | Available | 692178 |
Includes bibliographical references (p. 494-499) and index.
Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
Reprinted in paperback. originally published by Phaidon, 2001.
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