| 000 -LEADER | |
|---|---|
| fixed length control field | 01871nam a2200421 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2004304321 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041115s2004 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004304321 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA4-Z1099 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0714843873 (pbk.) : |
| Terms of availability | 49.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GZT |
| Transcribing agency | GZT |
| Modifying agency | UKM |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B439 2004 |
| 069 ## - | |
| -- | 03865167 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B439 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .B439 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Warren. |
| 9 (RLIN) | 99594 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising today / |
| Statement of responsibility, etc | Warren Berger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London, UK : |
| Name of publisher, distributor, etc | Phaidon, |
| Date of publication, distribution, etc | c2001, 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 512 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 494-499) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave. |
| 500 ## - GENERAL NOTE | |
| General note | Reprinted in paperback. originally published by Phaidon, 2001. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 99596 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | History. |
| 9 (RLIN) | 99598 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Pictorial works. |
| 9 (RLIN) | 99602 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Art and industry. |
| 9 (RLIN) | 99606 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p49.95 |
| -- | 04-12-2007 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 04-12-07 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 0 |
| 935 ## - | |
| -- | PO20126 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 692178 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 183.57 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 1 |
| v | 0 |
| w | 1 |
| x | 0 |
| y | i10267189 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 183.57 | 1 | HF 5823 .B439 2004 | 692178 | 2023-11-07 | 183.57 | 2015-07-25 | Books |