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Advanced brand management : from vision to valuation / Paul Temporal. by
Publication details: Singapore ; New York : John Wiley & Sons, c2002
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 T448 2002.
Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal. by
Edition: Rev. ed.
Publication details: Singapore ; New York, Ny : Wiley, c2001
Availability: Items available for loan: American University in Dubai (1)Call number: HD 69 .B7 .T45 2001.
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