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Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. by
Edition: 2nd ed.
Publication details: New York : Peter Lang, 2011
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5823 .M829 2011.
Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller. by
Publication details: New York : Peter Lang, c2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.127 .M84 2008.
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