Normal view
MARC view
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller.
Publication details: New York : Peter Lang, 2011.Edition: 2nd edDescription: x, 368 p. : ill. ; 26 cmISBN:- 9781433103841 (pbk.) :
- 1433103842 (pbk.) :
- HF5823 .M829 2011
Contents:
Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5823 .M829 2011 (Browse shelf(Opens below)) | Available | 5040993 |
Includes bibliographical references and index.
Growth of international business and advertising -- The international marketing mix -- The international marketing and advertising environment -- The cultural environment -- Coordinating and controlling international advertising -- Creative strategy and execution -- Advertising media in the international arena -- Research in the international arena -- Advertising regulatory considerations in the international arena -- Ethics and beyond : corporate social responsibility and doing business in the global marketplace.
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