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Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. by
Publication details: Thousand Oaks, Calif. : Sage, c2010
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.13 .C57 2010.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004 +
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.123 .C58 2004.
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