Normal view
MARC view
Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.
Publication details: Thousand Oaks, Calif. : Sage, c2010.Description: xxviii, 537 p. : col. ill. ; 29 cmISBN:- 9781412963121 :
- 1412963125 :
- HF5415.13 .C57 2010
Contents:
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.13 .C57 2010 (Browse shelf(Opens below)) | Available | 5013335 |
Includes bibliographical references and index.
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
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