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Ogilvy on advertising in the digital age / Miles Young (Non-Executive Chairman of Ogilvy & Mather).
Publisher: New York : Bloomsbury, 2018Copyright date: ©2017Edition: First U.S. editionDescription: 288 pages : illustrations (some color) ; 26 cmContent type:- text
- unmediated
- volume
- 9781635571462
- 1635571464
- HF6146.I58 Y68 2018
Contents:
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Non-fiction | Main Collection | HF 6146 .I58 Y68 2018 (Browse shelf(Opens below)) | Checked out | 2020-09-27 | C20033221 |
"First published in Great Britain by Goodman 2017"--Title page verso.
Includes bibliographical references (pages 274-277) and index.
Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets.
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