| 000 -LEADER | |
|---|---|
| fixed length control field | 01859cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1017737884 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430150015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180103t20182017nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781635571462 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1635571464 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1017737884 |
| Canceled/invalid control number | (OCoLC)988849817 |
| -- | (OCoLC)1018406219 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | JAI |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | JAI |
| Modifying agency | JAI |
| -- | DAD |
| -- | VKC |
| -- | ZLM |
| -- | DAD |
| -- | CPL |
| -- | FM0 |
| -- | UAP |
| -- | YDX |
| -- | BTCTA |
| -- | BDX |
| -- | NGP |
| -- | OCJ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | Y68 2018 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | NONE HF6146.I58 Y68 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Miles, |
| Relator term | author. |
| 9 (RLIN) | 138214 |
| 245 10 - TITLE STATEMENT | |
| Title | Ogilvy on advertising in the digital age / |
| Statement of responsibility, etc | Miles Young (Non-Executive Chairman of Ogilvy & Mather). |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First U.S. edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Bloomsbury, |
| Date of production, publication, distribution, manufacture | 2018. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Date of production, publication, distribution, manufacture | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | "First published in Great Britain by Goodman 2017"--Title page verso. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 274-277) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds -- Digital transformations -- Five giants of advertising in the digital age -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ogilvy, David, |
| Dates associated with a name | 1911-1999. |
| Title of a work | Ogilvy on advertising. |
| 9 (RLIN) | 58716 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising. |
| 9 (RLIN) | 138215 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | History. |
| 9 (RLIN) | 138216 |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Ogilvy & Mather. |
| 9 (RLIN) | 138217 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | American University in Dubai | American University in Dubai | Main Collection | 2018-06-23 | Oasis Proquest | 110.00 | 1 | 4 | HF 6146 .I58 Y68 2018 | C20033221 | 2020-09-27 | 2018-08-30 | 2018-08-30 | 2018-06-23 | Books |