Normal view
MARC view
The marketing firm : economic psychology of corporate behaviour / Kevin J. Vella and Gordon R. Foxall.
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011.Description: vi, 320 p. : ill. ; 24 cmISBN:- 9781848444157 :
- 184844415X :
- HF5415 .V347 2011
Contents:
Introduction -- 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse cie-cream -- 6. Reflections on the marketing firm -- 7. Conclusions -- appendix 1. Pre-structured case outline -- appendix 2. The case study protocol -- appendix 3. Coding scheme -- appendix 4. Data tables and commentary -- appendix 5. Reflection on the marketing firm.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .V347 2011 (Browse shelf(Opens below)) | Available | 5135034 |
Introduction -- 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse cie-cream -- 6. Reflections on the marketing firm -- 7. Conclusions -- appendix 1. Pre-structured case outline -- appendix 2. The case study protocol -- appendix 3. Coding scheme -- appendix 4. Data tables and commentary -- appendix 5. Reflection on the marketing firm.
Includes bibliographical references (p. 297-304) and index.
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