| 000 -LEADER | |
|---|---|
| fixed length control field | 01986cam a22004334a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 39008 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430145353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110321s2011 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011925780 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB162747 |
| Source | bnb |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB162747 |
| Source | dnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015814378 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848444157 : |
| Terms of availability | 135.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 184844415X : |
| Terms of availability | 135.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Modifying agency | YDXCP |
| -- | CDX |
| -- | DEBBG |
| -- | BWX |
| -- | UOH |
| -- | BTCTA |
| -- | TLS |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .V347 2011 |
| 069 ## - | |
| -- | 09632578 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .V347 2011 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5415 .V347 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vella, Kevin J. |
| 9 (RLIN) | 150384 |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing firm : |
| Remainder of title | economic psychology of corporate behaviour / |
| Statement of responsibility, etc | Kevin J. Vella and Gordon R. Foxall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cheltenham, UK ; Northampton, MA : |
| Name of publisher, distributor, etc | Edward Elgar, |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 320 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- 1. The marketing firm -- 2. From consumer behaviour to corporate response -- 3. Methodology and measurement -- 4. Specification and interpretation -- 5. Corporate behaviour : the supply of wrapped impulse cie-cream -- 6. Reflections on the marketing firm -- 7. Conclusions -- appendix 1. Pre-structured case outline -- appendix 2. The case study protocol -- appendix 3. Coding scheme -- appendix 4. Data tables and commentary -- appendix 5. Reflection on the marketing firm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 297-304) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 150385 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 150386 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Economic aspects. |
| 9 (RLIN) | 150388 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 150389 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foxall, G. R. |
| 9 (RLIN) | 56865 |
| 852 1# - LOCATION/CALL NUMBER | |
| -- | P135.00usd |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 07-08-13 |
| c | 07-08-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 07-08-13 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | enk |
| -- | 4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 5135034 |
| j | 0 |
| l | audmc |
| o | - |
| p | 497.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i1492271x |
| z | 07-08-13 |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | American University in Dubai | American University in Dubai | Main Collection | 2013-07-08 | 497.00 | HF 5415 .V347 2011 | 5135034 | 2023-11-08 | 497.00 | 2015-07-25 | Books |