Includes bibliographical references (p. [485]-486) and index.

Pt.1. Introduction -- Introduction to media literacy -- Pt.2. Keys to interpreting media messages -- Overview: elements of communication -- Process -- Historical context -- Cultural context -- Structure -- Framework -- Production elements -- Pt.3. Media formats -- Journalism -- advertising -- American political communications -- Digital media communications -- Pt.4. Issues and outcomes -- Issues in media communications -- Outcomes.

Silverblatt's book is a capable discussion of the components essential to critically examining mass media. Crammed with timely information (even the O.J. Simpson trial is mentioned), the book offers good tips on content analysis and other means of interpreting media effects. Given the glut of approaches to developing media literacy, Silverblatt necessarily must pick and choose among theoretical constructs. However, this reviewer wishes the author had spent more time on two areas crucial to understanding the impact of mass media: Marshall McLuhan's conception of hot versus cool media, which would have been a helpful addition to Silverblatt's process point, and hegemony, the inevitable offshoot of media imperialism. In addition, a chapter discussing the ethical implications of mass media would have offered the reader a more solid grounding in media's ability to influence mass audiences. Even given these limitations, the book is an important addition to the field of mass communication. Highly recommended for general readers and academics alike. From: Syndetics Solutions, Inc. Distributed by Syndetic Solutions, Inc.