| 000 -LEADER | |
|---|---|
| fixed length control field | 03022pam a22004454a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2007028755 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | AE-DuAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241127170112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070711s2008 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007028755 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA761608 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 013810779 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780275992224 : |
| Terms of availability | 109.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0275992225 : |
| Terms of availability | 109.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | UKM |
| -- | YDXCP |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M4 |
| Item number | S594 2008 |
| 069 ## - | |
| -- | 01961138 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .M4 S594 2008 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | P 96 .M4 S594 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Silverblatt, Art. |
| 9 (RLIN) | 110200 |
| 245 10 - TITLE STATEMENT | |
| Title | Media literacy : |
| Remainder of title | keys to interpreting media messages / |
| Statement of responsibility, etc | Art Silverblatt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Westport, CT : |
| Name of publisher, distributor, etc | Praeger, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 499 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [485]-486) and index. |
| 505 2# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt.1. Introduction -- Introduction to media literacy -- Pt.2. Keys to interpreting media messages -- Overview: elements of communication -- Process -- Historical context -- Cultural context -- Structure -- Framework -- Production elements -- Pt.3. Media formats -- Journalism -- advertising -- American political communications -- Digital media communications -- Pt.4. Issues and outcomes -- Issues in media communications -- Outcomes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Silverblatt's book is a capable discussion of the components essential to critically examining mass media. Crammed with timely information (even the O.J. Simpson trial is mentioned), the book offers good tips on content analysis and other means of interpreting media effects. Given the glut of approaches to developing media literacy, Silverblatt necessarily must pick and choose among theoretical constructs. However, this reviewer wishes the author had spent more time on two areas crucial to understanding the impact of mass media: Marshall McLuhan's conception of hot versus cool media, which would have been a helpful addition to Silverblatt's process point, and hegemony, the inevitable offshoot of media imperialism. In addition, a chapter discussing the ethical implications of mass media would have offered the reader a more solid grounding in media's ability to influence mass audiences. Even given these limitations, the book is an important addition to the field of mass communication. Highly recommended for general readers and academics alike. From: Syndetics Solutions, Inc. Distributed by Syndetic Solutions, Inc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media literacy. |
| 9 (RLIN) | 110201 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | p109.95 |
| -- | 03-25-2008 |
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| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 03-25-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | ctu |
| -- | 0 |
| 935 ## - | |
| -- | PO31554 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 600425 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 404.07 |
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| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10275381 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 404.07 | 1 | P 96 .M4 S594 2008 | 600425 | 2023-11-20 | 2016-09-27 | 404.07 | 2015-07-25 | Books |