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How to advertise : What works, what doesn't- and why / Kenneth Roman and Jane Maas with Martin Nisenholtz.
Publication details: London, UK : Kogan Page; The Chartered Institue of Marketing, 2005, c2003.Edition: 3rd edDescription: xxi, 218 p. ; 22 cmISBN:- 0749444622 (pbk.):
- 97807444624 (pbk.)
- HF5823 .R665 2003
Contents:
Advertising is about ideas -- Brands and strategies -- Research -- Campaigns -- Media strategies and tactics -- Target marketing -- Integrated communications -- television -- Magazines and newspapers -- Radio and out-of-home -- The internet -- Direct marketing -- Brochures, websites, sales pieces --- Promotion -- Truth and ethics -- Working with an agency.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5823 .R665 2005 (Browse shelf(Opens below)) | Available | 49796 |
Includes index.
Originally published in hbk. in 2003.
Advertising is about ideas -- Brands and strategies -- Research -- Campaigns -- Media strategies and tactics -- Target marketing -- Integrated communications -- television -- Magazines and newspapers -- Radio and out-of-home -- The internet -- Direct marketing -- Brochures, websites, sales pieces --- Promotion -- Truth and ethics -- Working with an agency.
1st pbk ed.
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