| 000 -LEADER | |
|---|---|
| fixed length control field | 01638cam a22003494a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocm06100955 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240430144332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030512s2005 nyu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749444622 (pbk.): |
| Terms of availability | Dhs 113 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97807444624 (pbk.) |
| 024 3# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 97807444624 (pbk.) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .R665 2003 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .R665 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF 5823 .R665 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roman, Kenneth. |
| 9 (RLIN) | 109085 |
| 245 10 - TITLE STATEMENT | |
| Title | How to advertise : |
| Remainder of title | What works, what doesn't- and why / |
| Statement of responsibility, etc | Kenneth Roman and Jane Maas with Martin Nisenholtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London, UK : |
| Name of publisher, distributor, etc | Kogan Page; |
| -- | The Chartered Institue of Marketing, |
| Date of publication, distribution, etc | 2005, c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 218 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published in hbk. in 2003. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising is about ideas -- Brands and strategies -- Research -- Campaigns -- Media strategies and tactics -- Target marketing -- Integrated communications -- television -- Magazines and newspapers -- Radio and out-of-home -- The internet -- Direct marketing -- Brochures, websites, sales pieces --- Promotion -- Truth and ethics -- Working with an agency. |
| 500 ## - GENERAL NOTE | |
| General note | 1st pbk ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 109087 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maas, Jane. |
| 9 (RLIN) | 109088 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nisenholtz, Martin. |
| 9 (RLIN) | 109090 |
| 852 ## - LOCATION/CALL NUMBER | |
| -- | 02-25-2008 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | |
| b | 08-06-10 |
| c | 08-06-10 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | audmc |
| Operator's initials, OID (RLIN) | 02-25-08 |
| Cataloger's initials, CIN (RLIN) | m |
| First Date, FD (RLIN) | a |
| -- | - |
| -- | eng |
| -- | nyu |
| -- | 0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| g | 0 |
| i | 49796 |
| j | 0 |
| l | audmc |
| n | Copy Type:01 - Books |
| o | - |
| p | 0.00 |
| q | - |
| r | - |
| s | - |
| t | 1 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | i10274303 |
| z | 08-06-10 |
| Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Copy Type:01 - Books | American University in Dubai | American University in Dubai | Main Collection | 2010-08-06 | 0.00 | HF 5823 .R665 2005 | 49796 | 2023-11-07 | 0.00 | 2015-07-25 | Books |