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Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Publication details: Armonk, NY : M.E. Sharpe, c2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K45 2008.
Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer. by
Edition: 2nd ed.
Publication details: Armonk, N.Y. : M.E. Sharpe, c2008
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5826.5 .K456 2008 wkbk.
Advertising and public relations research / Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. by
Edition: Second edition.
Publication details: Armonk, New York : M.E. Sharpe, [2014]
Availability: Items available for loan: American University in Dubai (1)Call number: HF 5814 .J77 2014.
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