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		Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by Farris, Paul Edition: 2nd ed. Publication details: Upper Saddle River, N.J. : FT Press, c2010 Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.2 .M35543 2010. Place hold
		Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by Bendle, Neil T [author.] Farris, Paul [author.] Pfeifer, Phillip E [author.] Reibstein, David J [author.] Edition: Third edition. Publisher: Upper Saddle River, NJ : Pearson Education, [2016]Copyright date: ©2016 Other title: Manager's guide to measuring marketing performance Availability: Items available for loan: American University in Dubai (1)Call number: HF 5415.2 .B46 2016. Place hold

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